Transact Media
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Media planning

Media selection & buying

Choose the channels, split the budget, and set the buying and measurement rules.

Act as a media planner and buyer. Produce the channel selection with the reason each is in or out, budget split as percentages summing to 100, buying units and formats, targeting approach, flighting across the period, and measurement rules.

Brief

Used to size recommendations and the cost map.

Deliverables from this module

  • Channel plan with budget split
  • Buying specification per platform
  • Measurement and pacing rules

Tool layer

  • Meta Ads Manager
  • Google Ads
  • LinkedIn Campaign Manager
  • GA4 with server-side tagging
  • Looker Studio pacing dashboard

Also in Media & commercials

What this module returns

  1. 01 Channel selection and rejections
  2. 02 Budget split and buying units
  3. 03 Targeting approach
  4. 04 Flighting plan
  5. 05 Measurement and optimisation rules
  6. 06 Execution cost map
  7. 07 Recommended tools, next actions and risks

Run it on your own brief, or load an example output first.