Account intelligence
Signal-Led Pipeline
Stop guessing who to chase. Work the accounts already moving.
We score your addressable market against live public signals, surface the accounts your competitors have not noticed yet, and hand your reps a ranked list with the research already done.
- Starts with
- A scoring model built on your last two years of won and lost deals.
- Timeline
- Model live in 2-3 weeks, then rolling
- Platforms
- Your CRM, Enrichment and B2B data, Public web sources, LinkedIn, Reporting exports
What we run
Market scoring
Every account in your addressable market scored against weighted signals — hiring, funding, tech installs, site language, expansion — and re-scored as those signals change.
Account discovery
Niche traits and public sources used to find good-fit accounts that never appear in a standard filtered list.
Trigger watching
Champion job changes, leadership hires, funding and product launches monitored, each with the play it fires and the owner it routes to.
Research handover
A fixed research brief answered per account before a rep touches it, written into the CRM record rather than a separate document.
Review rhythm
Weekly review of what the model got right, with weights corrected against closed-won and closed-lost reality.
What you get
- Weighted account scoring model with written definitions
- Ranked target account list, refreshed continuously
- Trigger watch list with routing rules into your CRM
- Per-account research notes on the record itself
- Weekly scoring accuracy and coverage report
Questions we get asked
Is a score a prediction?
No. It is a prioritisation aid. It tells your team who to work first on the evidence available today, and it gets corrected every week against what actually closed.
Where does the data come from?
Public sources and licensed enrichment, held in your own CRM. Nothing scraped from behind a login, and no personal data we cannot show the origin of.
Do you send the outreach too?
Only if you ask. The default is that we prepare and rank, and your reps own the conversation and the send decision.
Pairs with
Start with a diagnosis, not a pitch
Tell us what you are running today. We will come back with the gaps we would fix first and what we would leave alone.