
Portfolio programme · Knowledge, research & advisory
Six brands, one delivery calendar and one set of numbers
Six sub-domains each ran their own media, creative and lead capture. We consolidated the portfolio onto one audience delivery programme with AI-assisted production and a single cost map.
- Monthly run rate
- $37k human-only team$23k supervised AI stack
- Reporting
- 6 disconnected spreadsheets1 portfolio view, per-brand drill-down
- Creative turnaround
- Ad-hoc requestsMonthly release calendar
- Cost visibility
- Invoice-level onlyLine-by-line, per brand, per module
- One account structure, naming model and budget map across all six brands
- Master creative system with per-brand variant templates
- Centralised lead capture and routing with brand tagging
- Monthly cost map in USD and INR with per-brand attribution
Cost figures are modelled from the platform estimator against the recorded engagement.
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