Case study · Knowledge, research & advisory
Six brands, one delivery calendar, one set of numbers
How Knowledge Capital's six brands moved from six disconnected marketing operations to one audience delivery programme: $37k/month human-only cost modelled down to $23k with supervised AI, and one reconciled set of numbers.
The situation
Six operations pretending to be one
Before
- Six sub-domains, six ad accounts, six naming conventions
- Creative requested ad hoc; no release calendar, no reuse between brands
- Lead capture per brand, no brand tagging, no single owner for follow-up
- Costs visible only at invoice level — no per-brand or per-activity view
- Portfolio reporting assembled by hand each month from six spreadsheets
After
- One account structure and budget model, per-brand drill-down retained
- Master creative system with per-brand variant templates on a monthly calendar
- Central capture and routing with brand tags and named follow-up owners
- Line-by-line cost map per brand, per module, in USD and INR at live FX
- One portfolio view generated from recorded deployments and outcomes
The numbers
Before and after
Run-rate figures are modelled with the platform estimator against the recorded engagement — supervised autonomy, six brands, global footprint.
Modelled monthly run rate
$37,000
$23,000
Supervised AI stack vs equivalent in-house team
Annualised difference
—
~$168,000
Modelled saving at the same output volume
Brands on one calendar
0 of 6
6 of 6
Single delivery calendar across sub-domains
Cost lines attributed
Invoice level
Per brand / per module
Every line traceable to a deployment
Reporting effort
6 manual spreadsheets
1 generated view
Sourced from recorded deployments
Creative variants per cycle
Ad hoc
Templated per brand
AI-assisted localisation and variants
How we did it
Five moves, in order
Step 1
Diagnose
Mapped every activity across the six brands to a delivery module, then rated each for automation feasibility and cost per unit of output.
Step 2
Consolidate
One account structure, one naming model, one budget map — with per-brand reporting preserved so brand owners kept their view.
Step 3
Automate under supervision
Research, drafting, variant production and cost mapping run as supervised AI modules. Judgement, relationships and the room stay with people.
Step 4
Instrument
Deployments, cost lines, KPIs and outcomes recorded in the platform, so every number on a report traces back to something that actually ran.
Step 5
Report
One monthly portfolio view in USD or INR at live FX, with per-brand and per-module drill-down and a variance note against target.
Modules used
The delivery modules behind this programme
Run a portfolio of brands?
Send the brands, the audiences and the outcome you need. We come back with the consolidation plan, the calendar and the cost map.